Mentorship Program with Anas Khan



It’ll be a 4 week personalised Mentorship Program with 4 mentoring sessions a week (90 mins daily), with a maximum of 7 Mentees per batch.

Before he turned 13 he had survived a bombing, met a dictator, played football with people from over 65 countries and understood 4 languages. He is inimitable Anas Khan, a story-teller and an educator. He has worked for around a decade in branding, luxury marketing and retail where he has created and managed various brands in the FMCG sector. He has lived around the world, trained and taught in multiple countries and very different cultures. His multicultural exposure has helped him become a plain sailing communicator.

Currently Anas Runs his own school and is also a Marketing Consultant to multiple brands in Indore.

The outline of this mentorship program is as follows:

Week – 1 

Introduction to Marketing- Why does everyone have a different definition for marketing?

Strategic Marketing.

Building Strong Brands

Brand Positioning.

Segmentation and Targeting.

Experiential Branding


Week – 2

Brand Messaging and Communication

Choosing a Brand Name

Brand Architecture.

Repositioning a Brand

Logos, Taglines, Colors, etc


Week – 3

Market Research

Consumer Behaviour analysis

Buyers Personas

Customer journey mapping

What is Customer Centricity?

More Reflections on Customer Centricity

Data-Driven Business Models


Week – 4

Go to Market Strategy:-

Designing a Communications Campaign

Key Trends

Media Planning


Understanding Price Sensitivity

Measuring Price Elasticity

Psychological Aspects of Pricing

Analytic Foundations for Pricing

Economic Value to the Customer

Creating Customer Access

Disruption in Information Delivery

Managing Channel Conflict

Online Retailing and E-Commerce

Digital Marketing Foundations


Pay in full., Pay in half

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