It’ll be a 4 week personalised Mentorship Program with 4 mentoring sessions a week (90 mins daily), with a maximum of 7 Mentees per batch.
Before he turned 13 he had survived a bombing, met a dictator, played football with people from over 65 countries and understood 4 languages. He is inimitable Anas Khan, a story-teller and an educator. He has worked for around a decade in branding, luxury marketing and retail where he has created and managed various brands in the FMCG sector. He has lived around the world, trained and taught in multiple countries and very different cultures. His multicultural exposure has helped him become a plain sailing communicator.
Currently Anas Runs his own school and is also a Marketing Consultant to multiple brands in Indore.
The outline of this mentorship program is as follows:
Week – 1
Introduction to Marketing- Why does everyone have a different definition for marketing?
Building Strong Brands
Segmentation and Targeting.
Week – 2
Brand Messaging and Communication
Choosing a Brand Name
Repositioning a Brand
Logos, Taglines, Colors, etc
Week – 3
Consumer Behaviour analysis
Customer journey mapping
What is Customer Centricity?
More Reflections on Customer Centricity
Data-Driven Business Models
Week – 4
Go to Market Strategy:-
Designing a Communications Campaign
Understanding Price Sensitivity
Measuring Price Elasticity
Psychological Aspects of Pricing
Analytic Foundations for Pricing
Economic Value to the Customer
Creating Customer Access
Disruption in Information Delivery
Managing Channel Conflict
Online Retailing and E-Commerce
Digital Marketing Foundations
Pay in full., Pay in half